Involve this segment in regular updates about your mobile app and send them an email asking for feedback not just when your app is in Beta stage, but involve them throughout the lifecycle of the development – such as during the design stage, feature validation, etc. They are also more likely to turn into Beta testers for your app. These people are already part of your target audience, so they’re relevant. That way, by the time you launch, you will have an initial list of warmed up, potential customers.įrom this list, you segment your most engaged people. Essentially anything that adds value to their life that is closely connected to the core value proposition of your mobile app. ![]() At the same time, keep this audience engaged through newsletters, videos, tips, insights, etc.
0 Comments
Leave a Reply. |